Magento Case Study

Magento 2 with Hyvä for a Growing Retailer

When the client reached out to us, they already had a Magento 2 store — but it was slow, overloaded with third-party plugins, and increasingly hard to manage.

Platform Magento

Industry Home & lifestyle retail

Work type Theme migration, performance, B2B logic

MagentoHyväB2BPerformanceUX

Client

Home & lifestyle retail with real product complexity.

The client is a home & lifestyle retailer operating across Central Europe, offering customizable products ranging from furniture components to modular storage systems. Their catalog wasn’t huge, but each product had dozens of options, pricing conditions, and customer-specific workflows.

Project Overview

A working Magento store that had become too slow and too hard to manage.

When the client reached out to us, they already had a Magento 2 store — but it was slow, overloaded with third-party plugins, and increasingly hard to manage. The store struggled to handle both B2C and B2B flows, and mobile performance was becoming a serious conversion issue.

Migration to Hyvä

A cleaner frontend foundation without breaking the checkout.

After evaluating performance bottlenecks and frontend complexity, we proposed migrating the store’s theme to Hyvä. The result was a cleaner codebase, faster load times, and significantly improved Lighthouse scores — especially on mobile. We also implemented a fallback checkout strategy: while most of the site ran on Hyvä, we excluded the checkout from the theme scope using the fallback module to maintain compatibility with existing payment and shipping modules.

UX and Speed Optimization

Fewer reloads, lighter pages, and a faster mobile experience.

With Hyvä in place, we optimized layout rendering, implemented lazy loading, and converted images to WebP. Custom product pages were redesigned with fewer reloads and dynamic option previews. Navigation and filters were reworked to avoid full page refreshes, using AlpineJS for interactivity without relying on heavyweight JavaScript libraries.

Configurable Product Improvements

Complex product options became easier to explore.

Products often had 5 to 8 options — color, finish, length, accessories, and other customizations. We built a visual product configurator with live previews and price adjustments so users could switch configurations without jumping between multiple product pages.

Wholesale Pricing & B2B Logic

Retail and wholesale buyers got clearer pricing flows.

We implemented login-gated access to wholesale pricing tiers and added the ability to toggle between retail and wholesale views. The cart and checkout displayed tax-inclusive or tax-exclusive pricing depending on customer type, helping both B2C and B2B buyers understand the final price clearly.

Admin Tools and Support Features

Support tools connected the storefront with daily operations.

We added a custom order overview dashboard, so staff could quickly track order status, payment method, and shipping flags. A module for saved carts allowed sales reps to create and share pre-configured quotes with customers. We also introduced a feedback module on product pages that fed directly into Zendesk, helping the client prioritize future improvements.

Conclusion

Magento felt faster, cleaner, and easier to keep improving.

Hyvä isn’t just a trend — it’s a way to cut the bloat and get Magento back to what it does best: powerful eCommerce with room to grow. By combining a modern frontend with thoughtful backend customization, we helped the client turn a slow Magento store into a cleaner, faster, and easier-to-manage platform.