Shopware Development for a Niche Electronics Wholesaler
Shopware 6 can be used not only as a store, but as a business engine
Client
A European B2B electronics wholesaler offering specialized components for renewable energy systems, solar inverters, battery storage units, smart sensors, and more. They operate in multiple countries and supply both small installers and large-scale distributors.
Project Overview
The client initially approached us with an outdated PHP-based webshop that lacked scalability, proper mobile support, and essential B2B tools. Our team proposed rebuilding the platform on Shopware 6, not just to migrate, but to reimagine how their digital sales process could work for both the client and their customers. The result was a full-featured B2B store designed around performance, flexibility, and seamless operations.
Challenges
Solutions
Dynamic Product Availability by Region
Using Shopware’s Rule Builder and a custom plugin, we enabled country-based product visibility logic. This ensured that users from specific regions only saw products certified for sale in their countries. It helped the client comply with local legal regulations and reduced order errors due to shipping restrictions.
Advanced Pricing Engine
We developed a flexible pricing engine where rules could be applied based on customer group, location, and total order volume. The admin interface allows non-technical staff to create and adjust pricing tiers in real-time, making it easy to launch regional promos or long-term volume discounts without developer involvement.
Instant Quote Generator
For logged-in dealers, we implemented a module that converts the current cart into a branded PDF quote. This PDF includes product images, pricing, customer data, and a validity period. Users can either download the file or send it directly to their email. It mimics formal quotes used in B2B communication and integrates seamlessly into their sales funnel.
Quick Order via SKU or CSV Upload
To accelerate bulk ordering, we built a ‘Quick Order’ page. Users can paste SKU-quantity pairs or upload a CSV file. The system parses and validates the data, instantly showing stock availability and estimated totals. One-click add-to-cart finalizes the batch order. This feature was especially popular with repeat customers.
ERP Sync
We implemented two-way synchronization between Shopware and the client’s in-house ERP. Orders placed online are pushed to the ERP every 15 minutes, and new clients are synced twice per day. If syncing fails, an alert is generated in the admin dashboard, and details are logged for IT to review. This ensured order processing remained fast and reliable.
Multilingual & Multi-currency Setup
The site was configured to support English, German, and French, as well as pricing in EUR, USD, and CHF. Geo-IP detection and billing address logic determine the correct pricing display and VAT calculation. Translations were editable via the admin and used fallback logic to maintain consistency across updates.
Mobile Optimization & UX Improvements
We optimized the store for mobile and tablet use by simplifying the layout, introducing collapsible filters, and keeping quick-add buttons visible during scrolling. Performance improvements included lazy loading for images, file compression, and leveraging Shopware’s cache system — which reduced first load times by 2.5 seconds.
Conclusion
This case study shows how Shopware 6 can be used not only as a store, but as a business engine. From user-specific pricing to flexible ordering tools and deep ERP integration, we transformed a legacy electronics wholesaler into a modern, efficient B2B powerhouse — all within a tight deadline.
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